About us
The Star Entertainment Groups vision is to be Australias leading integrated resort company. Attracting 18 million guests each year, The Star Entertainment Groups properties across Sydney, Brisbane and the Gold Coast are world class tourist destinations that offer visitors a diverse selection of award-winning restaurants, bars, cafes, accommodation and entertainment options.
What we are looking for
We have a fantastic opportunity for a Senior Manager - The Star Club to oversee The Star Entertainment Groups loyalty program. Along with a Marketing Manager, you will play a pivotal role in driving engagement in our program and own the strategy and projects relating to our members from start to end. Please note this is a 12 month fixed term contract.
Key responsibilities in the role are but not limited to:
- Manage The Star Entertainment Group Loyalty Program to deliver KPIs along with increased market share
- Develop a rolling roadmap of the loyalty customer journeys including the identification and management of key campaigns, and the systems and processes needed to continually improve performance
- Manage and optimise the loyalty program design and delivery that result in building member relationships and engagement
- Manage the implementation of the loyalty program benefits; consistently deliver high-quality execution of member-facing benefits and experience in utilising the loyalty program
- Lead the acquisition strategy to drive increased participation in our loyalty program to convert guests to members
- Lead analysis and modelling of loyalty redemptions activity partnering with wider property marketing team
- Partner with channel stakeholders to bring the loyalty vision to life through technology and channel integration
- Partner with key stakeholders and property Marketing team members to anticipate future business changes and challenges and proactively review plans to drive positive outcomes
- Partner with Marketing Operations & Property Operating teams to ensure flawless execution of the customer experience as it relates to the loyalty program
- Own the development and management of the Loyalty departments budget
- Own special projects by identifying a clear approach, communicating project objectives and expected outcomes, and ensuring timely delivery
To be successful in this role you will have:
- Bachelor's degree in business, marketing, advertising preferred
- 5 years of marketing experience across multiple facets of loyalty and/or marketing including direct marketing, online and offline media and brand marketing
- 3 years of experience managing multi-million dollar budgets
- Demonstrated success in setting marketing goals and leading cross functional groups through concept development and execution
- Proven experience in successfully managing multi-channel, national programs
- Proven experience in partnering with technology teams to deliver customer experience improvements
- Deep understanding of loyalty & retention marketing
- Ability to build strong relationship with peers and senior leadership
- Strong analytical and problem-solving skills
Our benefits
- Discounts across award winning restaurants and accommodation
- Lifestyle discounts including gym memberships and laundry services
- FREE buffet meal with a new menu everyday
- Discounted staff parking every day including weekends and late nights
- Career development, training and courses via The Star Academy
Our culture
At The Star were committed to creating a diverse, equitable and inclusive workplace which we know will contribute to exceptional experiences for our guests, a great place to work for our team members and positive outcomes for our communities. We welcome applications from all cultures, ages, religions, genders, LGBTIQ+ people, Australias First Nations Peoples, and people with disabilities. We offer a range of flexible working options for team members to the find balance between work and life thats right for them and their unique wellbeing needs.
The Star is a Founding Partner and Major Corporate Partner of Women in Gaming and Hospitality (WGHA) and is recognised with a Silver Award 2021 by the Australian Workplace Equality Index (AWEI) which evaluates LGBTIQ+ inclusiveness in the workplace.
It's your move
Make your next move by clicking the link below.
