Optimise marketing effectiveness and the digital customer experience by supporting in the delivery of analytical and decision services to inform Swinburne’s digital marketing strategy.
About the Job
An opportunity has arisen to join the Marketing team as our new Digital Analyst. In this role, you play an integral role supporting the delivery of analytical and decision services to inform Swinburne’s digital marketing strategy and the optimisation of its marketing efforts.
You will support the Marketing team through detailed analysis and optimisation techniques, using the Adobe Experience Cloud suite of tools as well as first and second-party data sources to enhance insights.
We are looking for someone with an innovative approach with evolving analytical techniques and technologies to develop true end-to-end views of the customer experience and outcomes to inform marketing effectiveness. Your structured and data-backed analytics solutions will optimise marketing effectiveness and the digital customer experience.
This role primarily interfaces closely with Marketing and Business Analytics teams, as well as IT. You will also work closely with the Analytics and Digital specialists and collaboratively with a variety of stakeholders by providing data insights and supporting all marketing and customer analytics-related requests.
About You
To be suitable for this role, you will have:
- Good communication and relationship management skills with a proven ability to effectively consult with and liaise with stakeholders, reporting deliverables, and recommend suitable approaches
- Exposure to Adobe Experience Cloud analytics and personalisation tools, in particular Adobe Analytics and Audience Manager
- Proficient data mining, transformation, and analysis skills
Qualifications
- Relevant degree in marketing or related discipline and/or experience in digital marketing and/or customer analytics
About Swinburne University of Technology
Swinburne Horizon 2025 draws upon our understanding of future challenges. With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university – one that is truly of Technology, of Innovation and of Entrepreneurship, and proud of it. We are committed to a differentiated university proposition in education and research, so that:
- Every Swinburne learner gets a work experience
- Every Swinburne graduate gets a job
- Every Swinburne partner gets a tech solution
- Swinburne is the prototype of global best practice
The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.
To Apply
Please submit your CV and cover letter addressing why you believe you are suitable for this position.
For further information about this role and to review the position description; please click 'apply' or click onto it at the bottom of the advert.
Please Note: Appointment to this position is subject to passing a Working with Children Check.
If you are experiencing technical difficulties with your application, please contact the Swinburne Talent Acquisition Team on
staffrecruitment@swin.edu.auApplications Close: 5pm on Tuesday, 31 May 2022.
Diversity and Inclusion
Swinburne is a large and culturally diverse organisation and we are proud of our commitment to equity and inclusion through key initiatives. For further information on all our initiatives visit our
equity and diversity website.
We welcome and encourage applicants from diverse backgrounds to apply.
Assistance and Support
We are committed to making the recruitment process fair and equitable for all our candidates. If you have specific accessibility or support requirements please contact Maree Norden, Diversity & Inclusion Manager at
inclusion@swin.edu.auFor support or queries related to Aboriginal and Torres Strait Islander employment, please contact Timothy Werner at
DeadlyCareers@swin.edu.auSwinburne offers flexible working options, leave and parenting/carer policies to support work life balance.
Vaccination Requirements
Orders from Victoria’s Minister for Health require all Swinburne workers to be fully vaccinated against COVID-19, unless they are an Excepted Person as defined by the Pandemic COVID-19 Mandatory Vaccination (Specified Workers) 2021 Order (No. 1). All applicants must therefore be able to comply with this requirement.
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